LMX – London Media Exchange | The new standard for trading media

about_us

About

LMX has created a centralised market for digital media, connecting best-in-class media sellers with trusted buyers to seamlessly combine trading and delivery.

Our integration with suppliers makes it easy for them to list and manage inventory, approve creatives and oversee the delivery.

Buyers benefit from easy access to a range of guaranteed and highly contextual inventory to ensure their business objectives are achieved.

Buy and sell future inventory simply, efficiently and with complete confidence.

Seamless

Trade and delivery are combined on the same platform

Inventory

Comprehensive inventory discovery tools

Trade

Automatic trade, negotiation and re-sale capabilities

Transparent

Transparent and fixed fees

Guaranteed

Forward and spot deals with reserved inventory

Integrated suppliers

Approved campaigns are automatically pushed to the ad-server

better_way_to_buy_digital_media

A better way to buy and sell digital media

LMX is a forwards marketplace to buy, sell and re-trade advertising space.

Every trade on LMX is a contract, a pre-defined block of advertising space on trusted, premium publishers, and gives the buyer guaranteed media space at guaranteed rates.

Our Forward Contracts help you achieve your future business objectives, and our Spot Contracts provide maximum short term flexibility to both buyer and seller.

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media-market

Media Market

Advertising market is growing globally projecting to reach $600 billion by the end of 2019

Magna Global - JUNE 17, 2019

Security & Certainty

Our marketplace provides buyers and sellers with a complete transparency on the trade process.

For the buyer, we deliver certainty on the media they buy, at the prices they need, in the volumes they want. The forward buys are possible across a wide range of options – guaranteed volumes of specific publishers inventory, specific contextual targeting or specific events packages.

For the seller, we provide certainty that the trade will be seamless, guaranteed and within a transparent environment. Blacklists and full creative approval ensure that media owners maintain the necessary control over their inventory.

Powerful Trading

Our intuitive platform, combined with our direct connection between buyers and sellers, provides powerful trading capabilities.

New concepts are emerging for transacting media and financially sophisticated models need robust and transparent trading tools in independent and trusted trading venues to thrive. Media buying will continue to change in the coming years as the relationship between advertiser, agency and publisher evolves.

We do not act as mediator; we do not run an auction; and we do not withhold any data. We provide all parties with access to the best trading opportunities and provide three core benefits: choice, quality and planning capabilities.

our-team

The team behind LMX

We believe in a diverse range of personnel to bring creative skills, thoughts, and ideas to the table.

The goal here at LMX has always been to design the perfect platform to meet the market needs. Building on our experience, talent, skills and core values to create media trading solutions for the future.